CPHI worldwide 2013

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About the Event

Brand India Pharma Campaign:

Members are kindly aware that Pharmexcil in association with IBEF has launched Brand India Pharma Campaign last year and our participation in CPhI-World Wide, Madrid was a kind of global launch of the campaign. The campaign an initiative of Ministry of Commerce, Government of India, and being executed by Pharmexcil with support from IBEF on branding related aspects aims to achieve following objectives:

	To improve the credibility of Indian Pharma industry
	To increase business on a sustainable basis & take it to the next orbit
	To raise the awareness of Indian Pharma success story
	To create awareness that Indian generics are not counterfeits and they are bonafide medicines of standard quality
	To protect it from dubious allegations by vested interests
	To position India as global pharmacy of world
	To highlight the growth drivers-government support & regulatory framework, cost efficiencies, technical capabilities

Pharmexcil is planning series of activities and programmes to create visibility of Brand India Pharma. The activities and programmes during the event will add value to members' participation in the fair.

Major activities planned at CPhI-Worldwide-Frankfurt, Germany:

The broader details of the Pharmexcil's participation are as follows:

	Specially built Theme Pavilion to create enhanced visibility of Brand India Pharma
	Participation of top govt. officials is expected
	Press Conference and media interviews highlighting India's Pharma sector and its strength
	Showcasing of products from India by Council's members in India Pavilion
	Global Buyer Seller Meetings in India theme Pavilion like last year
	Business Seminar including presentations by Global/Indian Pharma CEO's on demand/supply positions

We are pleased to inform that Pharmaceuticals Export Promotion Council of India is organizing India Pavilion in CPhI Worldwide 2013 at Messe Frankfurt, Germany. Pharmexcil has always received good response from its members for participation in India Pavilion. Moreover, we have added immense values to Pharmexcil's India Pavilion presence in this year's edition of CPhI Worldwide.


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